Last updated: 4 November 2026
1. Introduction
Welcome to Equicheckatrade.
We are developing a UK-wide online directory designed to help horse owners, equestrian enthusiasts and businesses find and connect with equine services and professionals.
We are committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or register your interest in our upcoming platform.
Our website is operated by:
Company name: Equicheck International Ltd
Registered address: Hempton House, Snakehill Lane, Hempton, OX15 0QL
Contact email: [Privacy Contact Email]
Website: equicheckatrade.com
For the purposes of UK data protection legislation, [Registered Company Name] is the data controller responsible for your personal information.
2. Information We Collect
When you register your interest in our website, we may collect the following information:
- Your name.
- Your email address.
- Your category of interest, such as equine business, service provider or horse owner.
- Your preferences regarding future communications.
We may also collect limited technical information necessary for website security and operation, such as your IP address, browser information and the date and time of your visit.
We only collect information that is relevant to operating our website and communicating with people who have expressed an interest in our services.
3. How We Use Your Information
When you register your interest in our equine service finder platform, we use your information to:
- Confirm your registration of interest.
- Keep you informed about the development and launch of our website, in line with the updates you requested.
- Notify you when the platform becomes available.
- Contact equine businesses and service providers who have expressed an interest in listing their services, with information directly related to their enquiry.
- Respond to questions or enquiries.
- Send occasional marketing communications about equine services, directory features, business listing opportunities, promotions and special offers, where you have separately consented.
- Maintain the security and operation of our website.
We will not use your personal information for unrelated marketing purposes without an appropriate lawful basis.
4. Legal Basis for Processing Your Data
Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal information.
We rely on the following legal bases, where applicable:
Consent: Where you have specifically agreed to receive marketing emails or other optional communications.
Legitimate interests: Where necessary to manage expressions of interest, provide the launch information requested, respond to enquiries and maintain the security and operation of our website, provided these interests are not overridden by your rights and freedoms.
Legal obligation: Where processing is necessary to comply with applicable laws or regulatory requirements.
You may withdraw your consent to marketing communications at any time.
5. Email Communications and Marketing
By registering your interest, you are requesting information about the development and launch of our equine service finder platform.
We may contact you with updates directly related to that request, including launch announcements and, where relevant, information about how interested equine businesses can register for a listing.
Separately, you may choose to receive occasional marketing emails about our platform, including:
- New features and services.
- Equine business listing opportunities.
- Promotional offers and advertising opportunities.
- Relevant news and updates about the platform.
We will only send these additional marketing communications where we have obtained appropriate consent or another applicable legal permission.
You can withdraw your consent or unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting [Privacy Contact Email].
We will not sell your personal information to third-party marketing companies.
6. Sharing Your Information
We do not sell your personal information.
We may share information with trusted third-party service providers who help us operate our website and manage communications.
These may include:
- Website hosting providers.
- Email marketing and communication platforms.
- Website maintenance and security providers.
- Form processing and data storage services.
These providers are only permitted to process personal information in accordance with applicable data protection requirements.
We may also disclose information where required by law.
7. How Long We Keep Your Information
We retain your personal information only for as long as reasonably necessary for the purposes described in this policy.
Information collected through our registration of interest form will be retained until the launch process and associated communications have been completed, unless you have separately agreed to receive ongoing marketing communications.
If you have opted in to marketing, we may retain your details until you unsubscribe or withdraw your consent, subject to periodic reviews of our mailing list.
We may retain limited records of consent, withdrawal or suppression where necessary to demonstrate compliance with legal obligations.
You can request the deletion of your personal information at any time, subject to applicable legal requirements.
8. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include secure website connections, access restrictions and appropriate security controls for systems storing personal data.
Although we take steps to safeguard information, no method of transmitting or storing data electronically is completely secure.
9. International Data Transfers
Some third-party services used to operate our website or manage email communications may process information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that appropriate safeguards are in place as required by UK data protection legislation, including applicable adequacy regulations or approved contractual safeguards.
You may contact us for further information about these safeguards.
10. Cookies and Website Analytics
Our website may use essential cookies or similar technologies required for security and basic functionality.
If we introduce optional analytics, advertising or tracking technologies, we will provide appropriate information and obtain consent where required by law before using them.
Further details about any cookies in use will be made available through our website’s cookie information or policy.
11. Your Data Protection Rights
Under UK data protection legislation, you have a number of rights concerning your personal information.
Depending on the circumstances, these include the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information.
- Request restrictions on how your information is processed.
- Object to certain types of processing.
- Request the transfer of your information where applicable.
- Withdraw consent at any time where processing is based on consent.
You also have the right to object to the use of your personal information for direct marketing at any time.
To exercise any of these rights, please contact us at [Privacy Contact Email].
12. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can investigate and respond.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, services, data processing activities or legal requirements.
When the full equine directory platform launches, this policy may be expanded to explain how we process information associated with business registrations, listings, accounts, reviews and other platform features.
Any updated version will be published on this page with a revised date.
Where required, we will notify individuals of significant changes before introducing new uses of their personal information.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
Company name: Equicheck International Ltd
Registered address: Hempton House, Snakehill Lane, Hempton, OX15 0QL
Contact email: [Privacy Contact Email]
Website: equicheckatrade.com